Objective
Select a cereal brand and deconstruct all the visual elements on the given box. Create a new composition using existing elements or custom imagery.
I originally selected the Cap'n Crunch box because the amount of content it contained presented an interesting challenge. Throughout the project, I recognized that reduction and simplification were key in developing a comprehensible hierarchy. While retaining much of the original information, I collaged my own images in as well. The final stage of the project involved reimagining the new composition in a 3D form.
Advisor Randall Sexton
